My new daytime fragrance obsession

Photo borrowed from, via Google. Isn't it nice?

Photo borrowed from, via Google. Isn’t it nice?

Have Acqua di Parma perfumes been a thing for a while? Because I’ve only just discovered them, and now I’m obsessed.

Usually I put my missing-the-boat down to the fact that I grew up in a village in Suffolk. The nearest shopping town was Ipswich, and they don’t have nice things in Ipswich.

In this case, I think living in Suffolk has once again been to blame. Because according to Wikipedia, the perfume house has been active since 1912. And international since at least the 1930s.

Bad form, Suffolk.

Anyway, I digress. I have recently discovered these perfumes, specifically the Blu Mediteranneo collection, and I’m obsessed with them. That’s where we were up to.

Ostensibly unisex, they mostly come in big blue bottles, and carry beautiful, fresh scents inspired by the Mediterranean landscape.

The bottles themselves make me think of crisp blue seas in Santorini – there’s just something about the colour of the glass – while fragrance names like Arancia di Capri, Fico di Amalfi and Bergamotto di Calabria make you picture breezy holidays on the Italian coast.

And that’s all before you even smell them.

I should say at this point that I haven’t actually bought a bottle – it’s £57 just for 50ml, and at least £80 for the bigger sizes. But hey, it’s cheaper than Tom Ford, guys. I’m going to hold on to that.

Anyway, despite not having purchased a bottle yet, I always make a point to mist myself with one of the fragrances if I’m passing Selfridges or House of Fraser. They make a gorgeous light daytime scent, so a spritz during my lunch hour has me smelling all Italian and sophisticated for the rest of the day.

Maybe soon I’ll be able to justify my own bottle.

But in the meantime, I’ll have to stick to spritzing.